Why Connected ?
“The purpose of business is to create and keep a customer.”
Peter F. Drucker
Success in any business depends on your ability to make and develop relationships in business - to keep broadening your connections. Especially those with customers, because Connected customers are customers that love your brand. Beyond repeated purchases they serve as brand advocates within their networks and is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.
Value Health Solutions assits in making your company a "Customer Company". In the healthcare and life sciences business your customer are "patients". So we are looking to make the companies "Patient Centric". Where is Healthcare as an Industry going? Health 2.0 is a participatory healthcare model. Health 2.0 will be powered by information, software, and community that we collect or create data from. While Life Sciences companies are thriving to come up with a "New Commercial Model", the patients want to be more effective on their health related decisions. How do you encourage the participation of people whose involvement can reshape the healthcare system across the globe? Needless to say why "Connected" needs to be embedded in Healthcare.
Many drug making companies have openly declared that they need to think “beyond the pill” and provide overall care management to the patient community. How do you implement the change and propogate the message?. By incorporating social media into the outreach model, social media has provided a powerful new channel of communication for sponsors in search of study participants – one that gives these sponsors unprecedented ability to:
• Listen: Social media provides more information than any other media about where potential study participants meet, talk, and interact; how they do so; what they talk about; and the language they use to converse with one another.
• Inform: Because of intense personalization of most users’ social media experience and activity, social media can be used to deliver extraordinarily targeted messages to individual patients.
• Engage: Social media gives sponsors the ability to join and involve their studies in the online interactions taking place among patients – and to make a study opportunity part of active conversations and discussions. The channel makes it possible for a clinical trial to literally be “what everyone’s talking about.”
Social Media has and will continuously influence how we communicate with the patients that goes beyond just recuiting.
The Power of Social Media and It's influence in Health Care Industry
It is time we take this information to business decisions in Healthcare Industry.
How you become Connected?
Life science companies have to stay engaged with patients and providers more closely than ever to drive their business. The challenge is, how do you increase the patient and provider engagement and promote overall disease management solutions. If you want to be a Connected Enterprise, it is all about collaborating well within your ecosystem for all the functions across the enterprise. We at Value Health Solutions believe and recommend to break the silos and integrate social collaboration into your main functions. What does this mean? This means that organizations can operate the following three functions more towards social collaboration to drive "Value Health Solutions" to the community they serve.
Research to keep bringing in new drug and new treatment options.
Clinical Development to test the molecules and get it approved faster.
Social Care to help the community and the market you serve while staying profitable to your stakeholder. This unit will be an integrated unit for functions such as product launch, commercialization, manufacturing, supply chain and patient support. This can be only be done with an effort of abundance collaboration and Social Media.